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This site joshfinklaw.com had the following on the homepage, "Your Advocate In The Courts." Our analyzers observed that the webpage said " Skilled defense for people in Anchorage and throughout Alaska." The Website also stated " Nearly Two Decades Of Experience Working In Alaskas Legal System. The Experience You Need To Get Results. Ready To Defend Your Rights. We are here to serve you. We offer a free in office consultation where we will listen to your case and work with you to establish the facts and create your best defense. We accept major credit cards, offer military discounts and 247 attorney a." The website's header had law firm as the most important keyword. It was followed by law office, legal advice, and lawyer which isn't as highly ranked as law firm. The next words the site used was attorney. lawyers was also included but will not be viewed by search parsers.